{"id":2,"date":"2024-05-14T08:23:38","date_gmt":"2024-05-14T08:23:38","guid":{"rendered":"http:\/\/accelerax.com.my\/?page_id=2"},"modified":"2026-05-13T07:10:26","modified_gmt":"2026-05-13T07:10:26","slug":"meet-our-team","status":"publish","type":"page","link":"https:\/\/accelerax.com.my\/index.php\/meet-our-team\/","title":{"rendered":"Meet our Team"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image size-large is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/accelerax.com.my\/wp-content\/uploads\/2024\/06\/Soo-Profile-scaled.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-social-links is-content-justification-center is-layout-flex wp-container-core-social-links-is-layout-fe48e5de wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-linkedin wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/in\/soo-woon-yee\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-color has-link-color has-large-font-size wp-elements-a033b9d670869e1b886ba0e40e34f3cb\" style=\"color:#0066bf\"><strong>SOO WOON YEE<\/strong><\/h3>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-fc1e2ea05072cd92b14c7ef9f3bce2a5 wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">| Founder | Marketing Strategist | Trainer-Coach |<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-880f1549f05d2ae0e82b62d1899c4e87 wp-block-paragraph\" style=\"color:#434343;font-size:16px;font-style:normal;font-weight:300;letter-spacing:1.2px\">Soo is a certified International Coaching Federation Professional Coach (ICF-PCC) and Marshall Goldsmith Team &amp; Leadership Coach, committed to building thriving businesses and leaders. With over 22 years in corporate roles\u2014the last in senior positions as Marketing Director \u2014Soo has shaped successful business strategies, navigated turnaround of business to profitable growth, revitalised declining brands, and recaptured market leadership at multinationals including Unilever, Danone Infant &amp; Child Nutrition, Kimberly Clark and Suntory. Known for her ability to balance strategic brand building with operational excellence, she has earned multiple marketing awards, including the Effie and Brand Laureate.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-76251c678867d100a4040cac6970a763 wp-block-paragraph\" style=\"color:#434343;font-size:16px;font-style:normal;font-weight:300;letter-spacing:1.2px\">As the founder of Accelerax, Soo partners with clients across Asia to elevate their strategic marketing and talent capabilities. She trains, coaches and consults in the subject of her passion: strategy, marketing and coaching. Soo\u2019s clients span FMCG, retail, mobile communication, media agency and beyond, each committed to developing impactful growth strategies and high-performing teams.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-c57a287e99f07e78107de4ecfd9658ac wp-block-paragraph\" style=\"color:#434343;font-size:16px;font-style:normal;font-weight:300;letter-spacing:1.2px\">Giving back is also a priority for Soo. She has participated in projects with United Nation agency- UNHCR to empower disadvantaged communities through essential business skills. A strong advocate of servant leadership, Soo has served on the Board of the International Coaching Federation (Malaysia Chapter) and is currently in her second term as Internal Auditor (2022-2025). In recognition of her contributions, she was named one of the &#8220;101 Most Iconic Global Coaching Leaders&#8221; at the 2023 World HRD Congress in Mumbai.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-separator uagb-block-deb65832 dt-mb-5\"><div class=\"wp-block-uagb-separator__inner\" style=\"--my-background-image:\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image size-large is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/accelerax.com.my\/wp-content\/uploads\/2024\/06\/KCL-Profile-V2-scaled.jpg\" alt=\"\" style=\"object-fit:cover\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-social-links has-icon-color has-icon-background-color is-content-justification-center is-layout-flex wp-container-core-social-links-is-layout-fe48e5de wp-block-social-links-is-layout-flex\"><li style=\"color:#ffffff;background-color:#3962e3\" class=\"wp-social-link wp-social-link-linkedin wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/in\/choon-lan\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-color has-link-color has-large-font-size wp-elements-2d2b2373fef949ed8487139894e2cc57\" style=\"color:#0066bf\"><strong>KONG CHOON LAN<\/strong><\/h3>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-d4cc34c51cb5de83144ff166148147c3 wp-block-paragraph\" style=\"font-style:normal;font-weight:600\">| Shopper Marketing Strategist | Trainer-Coach |<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-3f1d410880383c019b0353c50fff281b wp-block-paragraph\" style=\"color:#434343;font-size:16px;font-style:normal;font-weight:300;letter-spacing:1.2px\">Choon Lan, a seasoned leader with over 25 years of sales management believes in unlocking the potential of individuals and organisations for sustained success. With a background in multinational FMCG companies such as Unilever, Danone Infant &amp; Child Nutrition, Friesland Campina and Fonterra, she&#8217;s known for her pragmatism and ability to garner practical insights to drive results for the business.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-09e288b9fa5c522acebf3a2c91751f7a wp-block-paragraph\" style=\"color:#434343;font-size:16px;font-style:normal;font-weight:300;letter-spacing:1.2px\">Currently part of Accelerax, Choon Lan is a certified coach with International Coaching Federation-PCC and a certified trainer from HRD Corp, offering her expertise in sales across diverse industries.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-7e3ce96a9982ecd8bc8253155cd198ed wp-block-paragraph\" style=\"color:#434343;font-size:16px;font-style:normal;font-weight:300;letter-spacing:1.2px\">Beyond her professional commitments, she&#8217;s active in community engagement and enjoys outdoor activities like hiking and running.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"759\" height=\"1024\" src=\"http:\/\/accelerax.com.my\/wp-content\/uploads\/2025\/01\/JEff-CHeah-Photo2-2-759x1024.jpg\" alt=\"\" class=\"wp-image-1733\" style=\"object-fit:cover\" srcset=\"https:\/\/accelerax.com.my\/wp-content\/uploads\/2025\/01\/JEff-CHeah-Photo2-2-759x1024.jpg 759w, https:\/\/accelerax.com.my\/wp-content\/uploads\/2025\/01\/JEff-CHeah-Photo2-2-222x300.jpg 222w, https:\/\/accelerax.com.my\/wp-content\/uploads\/2025\/01\/JEff-CHeah-Photo2-2-768x1036.jpg 768w, https:\/\/accelerax.com.my\/wp-content\/uploads\/2025\/01\/JEff-CHeah-Photo2-2-1139x1536.jpg 1139w, https:\/\/accelerax.com.my\/wp-content\/uploads\/2025\/01\/JEff-CHeah-Photo2-2-1519x2048.jpg 1519w, https:\/\/accelerax.com.my\/wp-content\/uploads\/2025\/01\/JEff-CHeah-Photo2-2-scaled.jpg 1898w\" sizes=\"auto, (max-width: 759px) 100vw, 759px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-color has-link-color has-large-font-size wp-elements-d199e34307104f1b6c5624ea8877d724\" style=\"color:#0066bf\"><strong>JEFF CHEAH<\/strong><\/h3>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-7d652f6f83329e96b57610716334b577 wp-block-paragraph\" style=\"font-style:normal;font-weight:600\">| Learning Partner | Associate Trainer | Executive Coach |<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-184469156e1c6d46c75966802df8d3ac wp-block-paragraph\" style=\"color:#434343;font-size:16px;font-style:normal;font-weight:300;letter-spacing:1.2px\">Jeff started his career in NCR Corporation and IBM in Sales and Marketing positions and eventually started his own business in Software Solutions for Enterprise Resource Planning &amp; Financial\/Treasury Solutions. Over the last 34 years, he has held various Senior Management positions including Sales Director, Senior Manager, General Manager, Director, Executive Director and Managing Director.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-f6373db9a6b22eb6d74e0e3bc73472ff wp-block-paragraph\" style=\"color:#434343;font-size:16px;font-style:normal;font-weight:300;letter-spacing:1.2px\">He is passionated about building people and is a Certified Master Performance Coach. He is also a Certified Coach with Marshall Goldsmith\u2019s Stakeholder-Centered Coaching.&nbsp; He has conducted various Coaching Workshops &amp; 1-on-1 Executive Coaching in Banks &amp; GLC\u2019s. &nbsp;He is now&nbsp;the Past-President (PP) of International Coaching Federation (ICF) Malaysia Chapter and a Board Trustee in ICF Foundation.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-4d289b1cbd74ec547f69f047f39e9b68 wp-block-paragraph\" style=\"color:#434343;font-size:16px;font-style:normal;font-weight:300;letter-spacing:1.2px\"><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-separator uagb-block-617d2d2c dt-mb-5\"><div class=\"wp-block-uagb-separator__inner\" style=\"--my-background-image:\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image size-large is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/accelerax.com.my\/wp-content\/uploads\/2024\/05\/YeeThongV4-scaled.jpg\" alt=\"\" style=\"object-fit:cover\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-color has-link-color has-large-font-size wp-elements-e3bcb06eebb47dff29ae8010290b1891\" style=\"color:#0066bf\"><strong>WONG YEE THONG<\/strong><\/h3>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-6e894847512adc1d6e13f25929f83d15 wp-block-paragraph\" style=\"font-style:normal;font-weight:600\">| Strategic Planning Expert | Associate Coach |<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-ed8670297d2a49962fa8dbd57d725a0c wp-block-paragraph\" style=\"color:#434343;font-size:16px;font-style:normal;font-weight:300;letter-spacing:1.2px\">With over 25 years of corporate experience, YT is currently a credentialled coach from International Coaching Federation-(ICF-ACC) and an Ontological Coach. He integrates different modalities into his professional coaching with corporate clients across Asia.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-a20cdac077d2c885817b5f28b38d2cfb wp-block-paragraph\" style=\"color:#434343;font-size:16px;font-style:normal;font-weight:300;letter-spacing:1.2px\">Prior to him embarking on his coaching journey, YT had extensive strategic planning and client experience across Asia having worked with top international advertising agencies and as a client for over 2 decades. &nbsp;As a global brand strategist, he was result oriented and his approach was grounded in both science and art. &nbsp;His experience spanned across different categories from B2C and B2B. His last position was as Global Brand Lead for Schneider Electric, a Fortune 500 company.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-0907241a27cb1d03dc4bfa35dabf85b0 wp-block-paragraph\" style=\"color:#434343;font-size:16px;font-style:normal;font-weight:300;letter-spacing:1.2px\">Outside work, YT enjoys travelling and pursuing his passion for art, with multiple online exhibitions under his belt.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SOO WOON YEE | Founder | Marketing Strategist | Trainer-Coach | Soo is a certified International Coaching Federation Professional Coach (ICF-PCC) and Marshall Goldsmith Team &amp; Leadership Coach, committed to&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"page-templates\/page-full-width.php","meta":{"footnotes":""},"class_list":["post-2","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/accelerax.com.my\/index.php\/wp-json\/wp\/v2\/pages\/2","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/accelerax.com.my\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/accelerax.com.my\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/accelerax.com.my\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/accelerax.com.my\/index.php\/wp-json\/wp\/v2\/comments?post=2"}],"version-history":[{"count":74,"href":"https:\/\/accelerax.com.my\/index.php\/wp-json\/wp\/v2\/pages\/2\/revisions"}],"predecessor-version":[{"id":1766,"href":"https:\/\/accelerax.com.my\/index.php\/wp-json\/wp\/v2\/pages\/2\/revisions\/1766"}],"wp:attachment":[{"href":"https:\/\/accelerax.com.my\/index.php\/wp-json\/wp\/v2\/media?parent=2"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}